The overall objective of the programme is to impart knowledge and develop skills required to prepare the graduates competent, empathetic, ethically driven and socially responsible professionals to contribute to the society for promoting humanity, peace and social justice through innovative knowledge, wisdom and professional skills in human communication media and journalism.

The specific objectives of the program include to:

• expedite the graduates conceptualize, analyze and acquire extensive knowledge of human communication, media and journalism;
• enable the students to become high-skilled and sensible media and communication professionals and responsible citizens of the country;
• enhance student’s ability in critical thinking, decision making and problem-solving in media, communication and journalism;
• cultivate managerial, entrepreneurial, and leadership skills in journalism and communication;
• facilitate experiential learning, research, training and advocacy in the diverse fields of human communication;
• develop a strong foundation in the areas of latest media and communication technologies especially in communication and media convergence driven by internet-based social media digital platforms;
• contribute to the societies’ positive transformation through advocacy for media literacy, social changes, good governance  and sustainable developments.